The admissions department and the financial aid department is where you will find most of the college resources.  It is best to find out what financial resources are available by checking their endowment.  Most private colleges and universities have BIG ENDOWMENTS.  However here are the areas where you will find the money, Academic Scholarships, Athletic Scholarships, Employment and Loans.  Do your research first before you attend a school.  Find out the amount of money available at each school you are interested in attending and how much they are willing give you to attend there.  Go For The Dough!