Kneading dough means the process of making bread.  Today, to cover college costs requires loaves of bread (a lot money).  To pay high tuition cost of college you have to come up with the money.  You have to Create It.  You have to Make It!  You have to figure out how to maximize the financial aid process and position yourself to get free financing. It is about paying the price to cover college costs.  IT’s about KNEADING DOUGH.

In the business world they say ATTENTION is the new Currency.  What does that mean?  Businesses are in a competitive environment to get consumers to notice them.  Getting consumers attention can convert to money.  Students have to expose their academic skills and athletic talents to colleges of their choice to get free tuition.  Obscurity means zero sum. Getting colleges ATTENTION can convert into scholarships and grants to pay TUITION costs.

In the financial aid world, Content Is Currency. Which means MONEY. It takes specialized knowledge to maximize on money opportunities.  The best way to do that is to get CONTENT.  Content is leverage in the financial aid game.  The good thing today, you can find content in many forms and almost anywhere.  You can find content in books, articles, videos and on the internet.  Believe me, reading content has change my life and it continues to do so.  Get free financing for college by getting CONTENT.

Contrary to popular belief, there is endless amount of free funding to pay for college.  I am not referring to traditional  college funding (Private Scholarships, Employer Financing, Military Funding, The Tax Relief Program, Federal Grants, State Grants, College Aid and Loans).  There is over $300 billion dollars in Traditional College Funding.  More than enough for every student in the U.S.  I and talking about Non-Traditional College Funding.  Where there are NO strict guidelines. There is endless amount a free financing based on your talents, skills, creativity, street smarts, your hustle.  Your UNIQUE YOU.    It is doing the things legally most students won’t do in order to have the cash most students can’t have.   Each student has their own lane and it is endless.  You have to be willing to work.  Being LAZY negates ALL OPPORTUNITIES.

Have skin in the game, is a phrase coin by financial wizard Warren Buffet.  Which means to be involve in achieving your goal.  Most college-bound students are not involved in the financial aid process in terms of getting free money.  They relied heavily on their parents  to foot the bill.  I don’t believe in that philosophy.  I  believe a student should participate in the money getting process by looking for private scholarships, on campus scholarships, working a job on and off campus, using their skills and talents to attract money to them.  Parents should encourage their children as early as middle school.  I graduated from college without my parents contributing financially.  I instilled the same philosophy to my children.  My oldest daughter graduated from college without my wife and I contributing financially.  My youngest daughter is graduating from high school this year and she is prepared to do the same.  Remember,  getting a college education is for the student. It is their degree.  So they should Have Skin In The Game!

This is a New Year to continue to prepare to get free financing to pay for college.  Students and parents need to learn the new rules to the financial aid game and continue to adjust to the game with a winning philosophy.  Knowledge is fundamental and the application of that knowledge is MONUMENTAL!  Make things happen in 2018!

One secret to getting FREE funding  to cover college tuition effortlessly is through MAGNETIC ATTRACTION.  Magnetic attraction is when money comes to you from different and many places because you become the ATTRACTION.  For example, a star athlete will attract many colleges that will offer an athletic scholarships, students with good academic scores will attract colleges to give them an academic scholarship and parents with specialize applied information will attract various resources for their college -bound student.  However, it requires work to create the attraction.  You must work hard developing your athletic skills.  You must study hard to get good grades.  You must work hard in getting the financial aid information and applied it your unique situation.

One of the critical situations in dealing with first-generation parents with college-bound students in planning for financial aid to pay for college, is TRUST.  So many of these parents are skeptical about getting professional help from a Financial aid Consultant or independent contractors because they lack trust.  In many cases they complete the financial aid process themselves and lose out on thousands of free college dollars when they really NEED professional help.  One of ways of finding a Financial Aid Consultant that you can trust is doing a background check.  Check their credentials, years in service,  guarantees and testimonials.  Have conversations with them about your situation and feel them out to see if they can help you.  Eventually you are going have to decide if you are going to hire an experience professional to get you the funds you need.  Remember, you have to trust someone to get the job done. TRUST IS A MUST.

The financial aid process begins NOW.  You must complete and summit your FAFSA beginning in October. Parents with college bound students must use the 2016 taxes in filling out the FAFSA.  The financial aid game is based on first come first serve, income, assets, family size and what school you plan to attend.   The sooner you get it in, the greater your chances in getting the money.  That’s what it is all about.  The MONEY.  So lets go get it.

In the financial aid game,  YOU have to push and never stop until.  That until means RESULTS!  Getting MONEY you don’t have to pay back requires endless effort.  There are so many obstacles that will try to hinder you from reaching financial success.  For example, lack of information from a guidance counselor, admission counselor from a college, financial aid administer from a college, or a close  a friend. YOU can not stop until you get the results you are seeking. RESULTS are FACTS and FIGURES.  The fact is, once you FIGURE IT OUT (whatever it takes) OUT COMES THE FIGURES (Money).  Be RELENTLESS.