Kneading dough means the process of making bread.  Today, to cover college costs requires loaves of bread (a lot money).  To pay high tuition cost of college you have to come up with the money.  You have to Create It.  You have to Make It!  You have to figure out how to maximize the financial aid process and position yourself to get free financing. It is about paying the price to cover college costs.  IT’s about KNEADING DOUGH.